- it is a workshop for you who would like to have a good foundation for your marketing.
A core narrative is the heart of your marketing. A story about your company that should build trust and authority among your target audience. It's a time-saving foundation for your communication, so you don't have to reinvent the deep plate every time you work with your marketing.
It brings together the essence of your business and creates direction for your communication. This is where you can tell what makes you and your company unique, where you stand out from the competition and what you want to be known for.
For this workshop we work with:
The Communication Wheel
The very foundation of our core narrative and a tool you can use to share your core narrative with your target audience via social media, news email, press materials, brochures, etc. A platform that makes your communication consistent and easy to decode for your target audience.
The Core Narrative Itself
The written text about your business. A text that you can use, for example, on your website, in presentations and pitches, and on profile pages.
Homepage
Suggestions for implementing the core narrative of a website so that the website can represent us and create the same feeling as if we were present ourselves.
Teachers
*Dorthe Møller has been working in marketing since 2004 — from 2010 as an independent. Over the past 20 years I have worked with many different industries, but currently works mainly with companies related to agriculture and solo self-employed. *
- This course runs over 2 half days in Skamby. One must attend both days: April 9, 8-12, and April 15, 8-12
- The event is free for members of Nordfyns Business and Tourism
- Catering is served during the course.
- We charge a no-show fee of DKK 250 for cancellations later than the day before the event or no-show.
- If you have any questions, please contact business consultant Jørgen Bårris at jsb@neet.dk
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